Communication and Media Relations

Categories Communication and Media relations, Presentation skills, Producing Statistical Reports, Statistics Briefs
Students 4 (Registered)

Sep

Course Description

Communicating effectively with the media is one of the critical skills that individuals working in the field of Statistics should possess. In this 30 hour course, you will learn how to interact successfully with the media when dealing with everyday situations as well as in times of crisis. You will explore the following seven key areas:

1. Communication/Media/ Dissemination policies and directives
2. Types/characteristics of media
3. Development of key media messages
4. Negotiating with the media
5. Media interview tips and techniques
6. Development of communications products
7. Introduction to crisis management (communication)

It will take you approximately four hours to complete each module which will include a series of teaching, learning and assessment activities such as quizzes, reviewing video and audio files, readings, and product development.

Learning Outcomes

At the end of this course, you should:
1. Understand the media
2. Know how to prepare for media interviews
3. Be able to negotiate the conditions of interviews
4. Be equipped with the skills to deal with difficult, tough, tricky, or hostile questions smoothly
5. Become more confident and improve your delivery skills
6. Know how to create/design media products

Requirements

Familiarity with statistical analysis, data visualization and use of graphics

Features

This online self-paced course was adapted from a 4-day workshop conducted by the PRASC project in the Caribbean

Target audiences

This course is for you if you interact with the media as part of your functions or if you have to create or design media messages involving communicating statistical data

FAQs

Why should I do this course?

This course will equip you with the skills to participate effectively in interviews with the media and designing media messages for communicating statistical data in everyday situations as well as in times of crisis.

Methods of Instruction/Delivery?

This is an individual self-paced course where you will engage directly with the course resources and activities on your own time and at your own pace. The self-paced mode of the course is designed to help you to review the materials including videos, case studies, presentations, and readings.

How long is the course?

How is the course assessed?

The course will be assessed using a combination of assessment tasks and activities designed to Check your Understanding as each topic being explored. It may include discussions, quizzes, and production activities.

Where can I ask questions or discuss issues relating to this course?

eCISTAR provides an online Help Desk forum for each course, where participants can ask questions or discuss issues relating to any aspect of the course content. Access the forum at the top right of the course overview page.