Communication and Media Relations

There are a number of policies and directives for dealing with the media. In this module we will examine three of these policies and explore how individuals working in the field of Statistics should engage and interact with the media.

There are different types of media which are used to package information for public consumption. In this Module we will explore the different types of media and analyse the media landscape for two jurisdictions (Jamaica and Barbados). Emphasis will also be placed on expectations when dealing with journalists and preparing data for their use.

it is important that the message being shared with the media is clear and appropriate for the type of media and the intended target audience. In this module we will examine important things to bear in mind when developing key messages for the media.

Negotiation requires planning, clarification of ground rules, the issues/problem at hand and most importantly must be appropriately closed. In this module we will examine important things you must bear in mind when negotiating with the media.

When you are going to face the media be sure to have a key message which checks all the boxes. Remember, a good key message answers what, when, who, where, why and how questions in 5-20 seconds. You do not want to be misunderstood or misquoted.

When interacting with the media there are many ways to get your message across. . In this module we will examine important reports and documents that are typically shared with the media to ensure that the message is consistent and remains accurate.

This module is an introduction to crisis management. You will be exposed to basic information about crisis and the TEN steps of crisis communication.